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Copywriting for SEO - On Demand
Introduction
Introduction video (1:41)
Session 1 - Introduction to SEO copywriting
What is SEO copywriting? (3:49)
Old-school vs modern SEO copywriting (8:17)
User intent and why it matters (5:15)
What does Google want from us? (8:37)
All about natural language processing (3:53)
Exercises
Reading list
Session 2 - Creating a keyword strategy
Why keywords matter at all (2:19)
The three main types of search query (2:42)
Creative keyword research (11:08)
Keyword mapping and avoiding keyword conflict (6:30)
Exercises
Reading list
Session 3 - Best practice SEO copywriting techniques
The three key principles of best practice SEO copywriting (16:22)
Engagement, engagement, engagement (11:11)
Writing Google-friendly headlines (4:19)
Best practices for meta titles and descriptions (6:40)
Getting into Featured Snippets (3:47)
Exercises
Reading list
Session 4 - Putting it all together
SEO content planning (11:19)
Why Google cares about links and brand mentions (10:18)
What to do about duplicate content (7:18)
Measuring your copy's performance (9:33)
Exercises
Copywriting Action Plan
Reading list
End
Outro video (0:45)
The three main types of search query
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