Copywriting for SEO - ONLINE LIVE. Starts 14th July 2020.

This intensive online workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

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This intensive online workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

You’ve got a stubbornly high bounce rate. You don’t know how to write copy that makes you stand out – and Google doesn’t seem to know that you exist. This intensive online workshop will enable you to make immediate improvements to the copy on your website. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.


Course content

Led by Emily Hill, who founded of one of the UK’s most established written communications companies, the Copywriting for SEO online workshop covers the following areas:

Session 1: Introduction to SEO copywriting

  • What is SEO copywriting?
  • Old-school vs modern SEO copywriting
  • User intent and why it matters
  • What does Google want from us?
  • All about natural language processing

Session 2: Creating a keyword strategy

  • Why keywords matter at all
  • The three main types of search query
  • Creative keyword research
  • Keyword mapping and avoiding keyword conflict
  • Optimising your copy with keywords: a roadmap

Session 3: Best practice SEO copywriting techniques

  • The three key principles of best practice SEO copywriting
  • Engagement, engagement, engagement
  • Writing Google-friendly headlines
  • Best practices for meta titles and descriptions
  • Getting into Featured Snippets

Session 4: Putting it all together

  • SEO content planning
  • Why Google cares about links and brand mentions
  • What to do about duplicate content
  • Measuring your copy’s performance

Emily’s training style is very informal, so you’ll be encouraged to ask questions and share your own insights throughout.

Who this course is for

This course is perfect for any marketers who want to step up their copywriting game. It will be a hugely valuable course for copywriters who want to better understand the relationship between on-site copy and SEO, as well as understand the role of natural language processing in modern search.



Intro to the course

Your Instructor


Emily Hill
Emily Hill

Emily is a freelance content strategist and copywriting trainer. She works with organisations to help them figure out what to say, how to say it, and how to get the right people to hear it. A former copywriting agency owner, Emily has a long-standing relationship with BrightonSEO, having created their very first Copywriting for SEO workshop way back in 2014! She has delivered the workshop twice a year ever since, with the exception of 2017 when the imminent arrival of her twins rendered it a little risky to be away from home! These days, Copywriting for SEO is available as a self-paced online course, or a face-to-face workshop as part of the BrightonSEO conference. Emily has occasionally taken to the stage at BrightonSEO itself, most recently to make the case for content readability.


Course Curriculum


  Session 1 - 14th July 2020, 10am BST (live Zoom 60-90 minutes)
Available in days
days after you enrol
  Session 2 - 21st July 2020, 10am BST (live Zoom 60-90 minutes)
Available in days
days after you enrol
  Session 3 - 28th July 2020, 10am BST (live Zoom 60-90 minutes)
Available in days
days after you enrol
  Session 4 - 4th August 2020, 10am BST (live Zoom 60-90 minutes)
Available in days
days after you enrol

Frequently Asked Questions


How is the ONLINE LIVE course structured?
Our Online Live courses combine the best elements of our world class face to face training with the benefits of an online training environment. The course is delivered in three ways; 1) Weekly course lecture material. Each week of the course you'll receive access to that week's video lectures for you to watch and digest in advance of the live workshops. 2) 4 x weekly live workshops. The four live online session, hosted by your course trainer will enable a deeper dive into that week's subject matter. 3) 1-2-1 Consultation. Finally an (optional) 1-2-1 consultation with the course trainer will offer a focused space to address any specific questions you have relating to the course or its application in the real world.
When does the course start and finish?
This online live course starts on 14th July 2020 at 10am. The weekly material will be available on the course page a week ahead of each online live workshop session. To get the most out of the course it is important that you review and digest the weekly material before the live online session.
How big will the online groups be?
Numbers for the online live workshops are limited to a maximum of 16 people to ensure the sessions remain focused and productive.
What will I need?
To participate in the live online workshops you will need a video conferencing set-up. We ask that you participate with your camera switched on to maximise participation.
What if I am unhappy with the course?
Just like our face to face training courses we want you to be completely satisfied with the course. If you are unsatisfied with your purchase, contact us in the first 15 days and we will give you a full refund.

This course is closed for enrolment.